Baton_Product Design
Role_Head of Design (Brand and Product)The Team_
Co-founder / Head of Product, 1 Front End Lead, 1 Head of Engineering, 1 UX Writer
Mission_At Baton, we strive to give owners access to reliable data and clear their path to thrive, grow, and succeed.
Problem_The SMB acquisitions market is a $2T industry stuck in the dark ages. Small business owners struggle to determine their business’s value and find qualified buyers. Meanwhile, buyers face challenges in finding quality deals due to a lack of comprehensive solutions. This creates inefficiencies for both sellers and buyers in the market.
Solution_Making Baton the best place to list your business for sale, the best marketplace for small business acquisitions with best-in-class transaction outcomes. Led the entire end-to-end user experience for buyers and sellers of small businesses in a modern digital marketplace.
Creative Vision, UX & UI, End-to-end Web Platform Design, User Testing, Design System
"Your platform is the best so far I have seen. It is well developed and I love that it is all in one place to the nitty gritty, very well thought." - Anaisy Alfonso
"Baton is the best "next steps" and diligence brokerage site I've been on. Good communication from the broker, loads of helpful information to perform actual due diligence, and easy next steps." - Blake B.
"I really like your platform -- great user experience… it was very helpful to have so much data immediately available… The business brokerage is a highly fragmented market, but your platform definitely stands out and is among the best few I've seen." - Paul
“User interface – It’s awesome. Everything is clean and clear…I love how you’ve been able to condense a lot of numbers to highlight the most important metrics. Data Room – Love it. It’s so much easier to sign the NDA and get instant access to the financials.” - Josh Worsley
"Baton is the best "next steps" and diligence brokerage site I've been on. Good communication from the broker, loads of helpful information to perform actual due diligence, and easy next steps." - Blake B.
"I really like your platform -- great user experience… it was very helpful to have so much data immediately available… The business brokerage is a highly fragmented market, but your platform definitely stands out and is among the best few I've seen." - Paul
“User interface – It’s awesome. Everything is clean and clear…I love how you’ve been able to condense a lot of numbers to highlight the most important metrics. Data Room – Love it. It’s so much easier to sign the NDA and get instant access to the financials.” - Josh Worsley
