BrightHire_Brand Experience


Role_Lead Brand Designer
Client and Co-Founder_
Ben Sesser

Illustrations_Jocelyn Tsaih, Daniel Zender, Laura Bee, Lan Truong, and Leonard Peng (for mock purposes only)

Brand Identity Design, .com Rebrand (UI & Interaction), Collateral & Swag Design

Developed the new brand system, digital experience, and marketing materials for BrightHire. Owned the web style guide outlining typography, grids & spacing, colors, and all visual elements such as product illustrations and patterns.

The sun icon was not rebranded in this exercise.

© ANN LI DESIGN INC.