Enigma Technologies_Brand Identity
Role_Senior Brand DesignerChief Experience Officer_Isaac Friedman-Heiman
Design Director_Isa Gouverneur
Collaborators_Jessi Brattengeier and Aaron Feng
Photographers_Jeremy Liebman and Aaron Eidman
Brand Identity Design, Printed and Physical Materials, and Photoshoots
Enigma: The NASA of data science. Inspired by the textures, muted colors, and architectural compositions of post-modern archival NASA graphics (first slide), I built out a brand system which included business cards, letterhead, photography, new hire welcome kits, and Enigma’s social media prescense.
Enigma: The NASA of data science. Inspired by the textures, muted colors, and architectural compositions of post-modern archival NASA graphics (first slide), I built out a brand system which included business cards, letterhead, photography, new hire welcome kits, and Enigma’s social media prescense.
![](https://freight.cargo.site/t/original/i/42955ae835c82fc95c1b793b2fdb8e7597618c42eaed300cfda40e2baa72588f/Enigma-Brand.png)
![](https://freight.cargo.site/t/original/i/fd9e7e80e66c09f6a8471a99c92ad35c49af1c6339531313c754185f1d4a7dc8/Enigma-Brand4.png)
![](https://freight.cargo.site/t/original/i/4bdeab82ca1cae7a97c2cddeffb09c67b24fb1c7d5f4e6ce2fe6df744c597f4f/Enigma-Brand3.png)
![](https://freight.cargo.site/t/original/i/4a9d9512fdd7f968081e86b8870d03aa05986b78b34b712fccf6758e69009e2e/Enigma-Brand5.png)
![](https://freight.cargo.site/t/original/i/b6537a660db7762894933a476a3f1186719ef9123a5b6003d332bc5315748fe3/Enigma-Brand6.png)
![](https://freight.cargo.site/t/original/i/951e0ec05927be8f512d93e64302d99228059f52c4be5c2ab74709febd7a8ea2/Enigma-Brand7.png)
![](https://freight.cargo.site/t/original/i/6c6f3c01c54e984ddefddb2ee12e8acd78b919db4ce1d2c7e3aae7332d0bd65b/Enigma-Brand8_72.png)
![](https://freight.cargo.site/t/original/i/464ce1ffe6142f32b6129ed50f74da3a0a216a35071edad38072896630cb0c7c/Enigma-Brand10.png)
![](https://freight.cargo.site/t/original/i/0e9917064083d7f1b998a9da48ff8dfb2f082d38a8df27d7318778528754a0bc/Enigma-Brand9.png)