Nayya_Digital Brand Experience
Role_Brand and Product Design LeadIllustration and Animation Agency_Many Pixels
Core Team_Akash Magoon, Aman Magoon, Casey Martell
Time Frame_2.5 weeks (website + product UI + animation + illustrations)
Website Lead Rate_~3 leads/week (above average for SaaS startups)
UX/UI Web, Brand Identity Design, Illustration & Animation Art Direction
I developed Nayya’s brand system around the Indian origin of the name Nayya (meaning renewal) and its mission to shed light on the confusing and ambiguous world of choosing and using healthcare benefits. Visual elements such as gradient light orbs and a sunrise-inspired color palette forge the brand. The website was the ultimate output - where I built wireframes, designed core pages across multiple devices, created product UI, and produced a welcoming and modern illustration style to align with our brand principles.
The Nayya wordmark was not rebranded in this exercise.
I developed Nayya’s brand system around the Indian origin of the name Nayya (meaning renewal) and its mission to shed light on the confusing and ambiguous world of choosing and using healthcare benefits. Visual elements such as gradient light orbs and a sunrise-inspired color palette forge the brand. The website was the ultimate output - where I built wireframes, designed core pages across multiple devices, created product UI, and produced a welcoming and modern illustration style to align with our brand principles.
The Nayya wordmark was not rebranded in this exercise.
