https://annlidesign.com Ann Li Thu, 02 Mar 2023 21:59:28 +0000 https://annlidesign.com en https://annlidesign.com/Baton_Brand-Experience Thu, 02 Mar 2023 19:54:15 +0000 Ann Li https://annlidesign.com/Baton_Brand-Experience Baton_Brand ExperienceRole_Head of Design The Team_Co-founder / Head of Product, 1 Front End Lead, 1 Head of Engineering, 1 UX Writer Photographers_Daniel Dorsa and Sam Backhaus Brand Identity Design, Logo Design, Photo &amp; Video Direction, UX/UI Web, Print Thought Piece_🗞️ Building a brand on warmth, trust, and authenticity&nbsp;→ <img width="2500" height="1348" width_o="2500" height_o="1348" data-src="https://freight.cargo.site/t/original/i/c5b894880fc8246a882f768779c8c9ac9aaac269949ad97a84126a261eee8382/Baton-Brand-2.png" data-mid="170334439" border="0" src="https://freight.cargo.site/w/1000/i/c5b894880fc8246a882f768779c8c9ac9aaac269949ad97a84126a261eee8382/Baton-Brand-2.png" /> <img width="2500" height="1348" width_o="2500" height_o="1348" data-src="https://freight.cargo.site/t/original/i/a793aaaab899be45750df6bc075753eb521727c57a17dc83ed94af7681f6c1d1/Baton-Brand-4.png" data-mid="170334441" border="0" src="https://freight.cargo.site/w/1000/i/a793aaaab899be45750df6bc075753eb521727c57a17dc83ed94af7681f6c1d1/Baton-Brand-4.png" /> <img width="2500" height="1348" width_o="2500" height_o="1348" data-src="https://freight.cargo.site/t/original/i/01ca25825f07b09fd4a6a3c6e74e32a3c43c35d9fa41b0898b2b7e3216b6a98b/Baton-Brand-7.png" data-mid="170447841" border="0" src="https://freight.cargo.site/w/1000/i/01ca25825f07b09fd4a6a3c6e74e32a3c43c35d9fa41b0898b2b7e3216b6a98b/Baton-Brand-7.png" /> <img width="2500" height="3384" width_o="2500" height_o="3384" data-src="https://freight.cargo.site/t/original/i/a78c48c91d1f5875412452cd2853bae5e8439fcb98f396b93fc8fde0f1278b7e/Baton-Brand-6.png" data-mid="170347080" border="0" src="https://freight.cargo.site/w/1000/i/a78c48c91d1f5875412452cd2853bae5e8439fcb98f396b93fc8fde0f1278b7e/Baton-Brand-6.png" /><img width="2500" height="1348" width_o="2500" height_o="1348" data-src="https://freight.cargo.site/t/original/i/fd805c16b53c4d7c8d90704d7b73b9daebca4cc634a85b9e41f0b293e11a2705/Baton-Brand-3.png" data-mid="170334440" border="0" src="https://freight.cargo.site/w/1000/i/fd805c16b53c4d7c8d90704d7b73b9daebca4cc634a85b9e41f0b293e11a2705/Baton-Brand-3.png" /><img width="2500" height="1755" width_o="2500" height_o="1755" data-src="https://freight.cargo.site/t/original/i/1347e02198123ed8ac54f6bef2de01d3c61007cf83eacc31426737d6f03a6017/Baton-Brand-14.png" data-mid="229715693" border="0" src="https://freight.cargo.site/w/1000/i/1347e02198123ed8ac54f6bef2de01d3c61007cf83eacc31426737d6f03a6017/Baton-Brand-14.png" /><img width="2500" height="1673" width_o="2500" height_o="1673" data-src="https://freight.cargo.site/t/original/i/cc766306ec8ebb381c6b3ff9deca7d87654d7cbe29959d4894eab09842052bbd/Baton-Brand-11.png" data-mid="229473366" border="0" src="https://freight.cargo.site/w/1000/i/cc766306ec8ebb381c6b3ff9deca7d87654d7cbe29959d4894eab09842052bbd/Baton-Brand-11.png" /><img width="2500" height="1884" width_o="2500" height_o="1884" data-src="https://freight.cargo.site/t/original/i/9b3aae2f84039ffbc630ecfa8c84832cb82406e8c62b789e8a1fde0fdfb19e6c/Baton-Brand-10.png" data-mid="170784502" border="0" src="https://freight.cargo.site/w/1000/i/9b3aae2f84039ffbc630ecfa8c84832cb82406e8c62b789e8a1fde0fdfb19e6c/Baton-Brand-10.png" /><img width="2500" height="1870" width_o="2500" height_o="1870" data-src="https://freight.cargo.site/t/original/i/fe395d92436a600e14d89b563921029a67e2f5344742c07f9706d52241c64a94/Baton-Brand-6.png" data-mid="170449055" border="0" src="https://freight.cargo.site/w/1000/i/fe395d92436a600e14d89b563921029a67e2f5344742c07f9706d52241c64a94/Baton-Brand-6.png" /><img width="2500" height="608" width_o="2500" height_o="608" data-src="https://freight.cargo.site/t/original/i/2c7a8b2455c8cc3cbaf8cbb806e4350ac3678fd935701c18cac295b88abfff60/Baton-Onboarding-23.png" data-mid="229715677" border="0" src="https://freight.cargo.site/w/1000/i/2c7a8b2455c8cc3cbaf8cbb806e4350ac3678fd935701c18cac295b88abfff60/Baton-Onboarding-23.png" /><img width="2500" height="546" width_o="2500" height_o="546" data-src="https://freight.cargo.site/t/original/i/5031884bf7cd2d4f05469fc511fb2bad543bbddd89ade0723fd8ad5be84b9d3d/Baton-Onboarding-24.png" data-mid="229715678" border="0" src="https://freight.cargo.site/w/1000/i/5031884bf7cd2d4f05469fc511fb2bad543bbddd89ade0723fd8ad5be84b9d3d/Baton-Onboarding-24.png" /><img width="2500" height="1176" width_o="2500" height_o="1176" data-src="https://freight.cargo.site/t/original/i/363f189216c20b7d8f6d9164d448f24d70d24debaaaadda3ae6ec566263e87fe/Baton-Brand-8.png" data-mid="170449104" border="0" src="https://freight.cargo.site/w/1000/i/363f189216c20b7d8f6d9164d448f24d70d24debaaaadda3ae6ec566263e87fe/Baton-Brand-8.png" /><img width="2500" height="1173" width_o="2500" height_o="1173" data-src="https://freight.cargo.site/t/original/i/d75d690f3c143ccdf3036e560142ee188fb7ab3ff7a49fd492dff618c687e6ab/Baton-Brand-9.png" data-mid="170784800" border="0" src="https://freight.cargo.site/w/1000/i/d75d690f3c143ccdf3036e560142ee188fb7ab3ff7a49fd492dff618c687e6ab/Baton-Brand-9.png" /><img width="2500" height="1477" width_o="2500" height_o="1477" data-src="https://freight.cargo.site/t/original/i/e48347bcb687a01d5cafc538346179e79c4ffc2891f56e8bfba4f465ec4cacea/Baton-Brand-13.png" data-mid="229711556" border="0" src="https://freight.cargo.site/w/1000/i/e48347bcb687a01d5cafc538346179e79c4ffc2891f56e8bfba4f465ec4cacea/Baton-Brand-13.png" /> https://annlidesign.com/Baton_Product-Design Thu, 02 Mar 2023 21:59:28 +0000 Ann Li https://annlidesign.com/Baton_Product-Design Baton_Product DesignRole_Head of Design (Brand and Product) The Team_Co-founder / Head of Product, 1 Front End Lead, 1 Head of Engineering, 1 UX Writer Mission_At Baton, we strive to give owners access to reliable data and clear their path to thrive, grow, and succeed. Problem_The SMB acquisitions market is a $2T industry stuck in the dark ages. Small business owners struggle to determine their business’s value and find qualified buyers. Meanwhile, buyers face challenges in finding quality deals due to a lack of comprehensive solutions. This creates inefficiencies for both sellers and buyers in the market.Solution_Making Baton the best place to list your business for sale, the best marketplace for small business acquisitions with best-in-class transaction outcomes. Led the entire end-to-end user experience for buyers and sellers of small businesses in a modern digital marketplace. Creative Vision, UX &amp; UI, End-to-end Web Platform Design, User Testing, Design System&nbsp; "Your platform is the best so far I have seen. It is well developed and I love that it is all in one place to the nitty gritty, very well thought."&nbsp; - Anaisy Alfonso&nbsp;"Baton is the best "next steps" and diligence brokerage site I've been on. Good communication from the broker, loads of helpful information to perform actual due diligence, and easy next steps." - Blake B. "I really like your platform -- great user experience… it was very helpful to have so much data immediately available… The business brokerage is a highly fragmented market, but your platform definitely stands out and is among the best few I've seen." - Paul “User interface – It’s awesome. Everything is clean and clear…I love how you’ve been able to condense a lot of numbers to highlight the most important metrics. Data Room – Love it. It’s so much easier to sign the NDA and get instant access to the financials.” -&nbsp;Josh Worsley <img width="1892" height="306" width_o="1892" height_o="306" data-src="https://freight.cargo.site/t/original/i/e9231e0fdb2d0740f1ad367694186e9d57057dda89ab4379cd6d754a43632c7a/Customer-Journey-Mapping.png" data-mid="229684105" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/e9231e0fdb2d0740f1ad367694186e9d57057dda89ab4379cd6d754a43632c7a/Customer-Journey-Mapping.png" /> <img width="2500" height="956" width_o="2500" height_o="956" data-src="https://freight.cargo.site/t/original/i/add217828f4dda546960c8dc80b0f6fb26bbb4aaf8effd16a2918e2482ea8e49/Baton-Onboarding-2.png" data-mid="170727603" border="0" src="https://freight.cargo.site/w/1000/i/add217828f4dda546960c8dc80b0f6fb26bbb4aaf8effd16a2918e2482ea8e49/Baton-Onboarding-2.png" /> <img width="2500" height="956" width_o="2500" height_o="956" data-src="https://freight.cargo.site/t/original/i/845645805c36f15de877d7d40e7bd82dfae525b0ebb40e681ab1952b31399f77/Baton-Onboarding-3.png" data-mid="170727604" border="0" src="https://freight.cargo.site/w/1000/i/845645805c36f15de877d7d40e7bd82dfae525b0ebb40e681ab1952b31399f77/Baton-Onboarding-3.png" /> <img width="2500" height="956" width_o="2500" height_o="956" data-src="https://freight.cargo.site/t/original/i/a808eacca3a539adb9e9782dc86820f05b5978f710af0466428d422916f603fc/Baton-Onboarding-4.png" data-mid="170727605" border="0" src="https://freight.cargo.site/w/1000/i/a808eacca3a539adb9e9782dc86820f05b5978f710af0466428d422916f603fc/Baton-Onboarding-4.png" /> <img width="2500" height="956" width_o="2500" height_o="956" data-src="https://freight.cargo.site/t/original/i/0026a8884d32710e661a4902b62b496264d6024b117a121728593ed613a51f2f/Baton-Onboarding-5.png" data-mid="170727606" border="0" src="https://freight.cargo.site/w/1000/i/0026a8884d32710e661a4902b62b496264d6024b117a121728593ed613a51f2f/Baton-Onboarding-5.png" /> <img width="2500" height="956" width_o="2500" height_o="956" data-src="https://freight.cargo.site/t/original/i/f78bdd6812a3690e72278ba1768d85bad82a907a495c6563b06350797d97f777/Baton-Onboarding-6.png" data-mid="170727842" border="0" src="https://freight.cargo.site/w/1000/i/f78bdd6812a3690e72278ba1768d85bad82a907a495c6563b06350797d97f777/Baton-Onboarding-6.png" /> <img width="2500" height="956" width_o="2500" height_o="956" data-src="https://freight.cargo.site/t/original/i/dc4a2f3d5a4fe3a787ba4a1bb86c33733a649787e79f38f21e2c870941f012fe/Baton-Onboarding-7.png" data-mid="170727609" border="0" src="https://freight.cargo.site/w/1000/i/dc4a2f3d5a4fe3a787ba4a1bb86c33733a649787e79f38f21e2c870941f012fe/Baton-Onboarding-7.png" /> <img width="2500" height="3265" width_o="2500" height_o="3265" data-src="https://freight.cargo.site/t/original/i/c8e4514ddd14d6a4e8ae84def954a05ad96d559304568c693c77d25790f4ad6a/Baton-Onboarding-12.png" data-mid="229684533" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/c8e4514ddd14d6a4e8ae84def954a05ad96d559304568c693c77d25790f4ad6a/Baton-Onboarding-12.png" /> <img width="2500" height="1212" width_o="2500" height_o="1212" data-src="https://freight.cargo.site/t/original/i/82cdabcb7775b722c8786959db1fff92693ad97bcec536bb37c9d6f48c7a907e/Baton-Onboarding-8.png" data-mid="229683504" border="0" src="https://freight.cargo.site/w/1000/i/82cdabcb7775b722c8786959db1fff92693ad97bcec536bb37c9d6f48c7a907e/Baton-Onboarding-8.png" /> <img width="2500" height="1212" width_o="2500" height_o="1212" data-src="https://freight.cargo.site/t/original/i/929563dc6bc184b4f91f3adeb902ade46aec0c587b1ccdb277faa04962511cbe/Baton-Onboarding-9.png" data-mid="229683506" border="0" src="https://freight.cargo.site/w/1000/i/929563dc6bc184b4f91f3adeb902ade46aec0c587b1ccdb277faa04962511cbe/Baton-Onboarding-9.png" /> <img width="2500" height="1212" width_o="2500" height_o="1212" data-src="https://freight.cargo.site/t/original/i/579ce4baa02cf92b3723fd3bd1b88822bcbdd56796b194c8e8687fe49bb4a854/Baton-Onboarding-10.png" data-mid="229683507" border="0" src="https://freight.cargo.site/w/1000/i/579ce4baa02cf92b3723fd3bd1b88822bcbdd56796b194c8e8687fe49bb4a854/Baton-Onboarding-10.png" /> <img width="2500" height="1212" width_o="2500" height_o="1212" data-src="https://freight.cargo.site/t/original/i/90a6c599512f80696e79e8c75ddc1c3fc9eb85315a89df95b00d89278a4eca55/Baton-Onboarding-13.png" data-mid="229683509" border="0" src="https://freight.cargo.site/w/1000/i/90a6c599512f80696e79e8c75ddc1c3fc9eb85315a89df95b00d89278a4eca55/Baton-Onboarding-13.png" /> <img width="2500" height="1212" width_o="2500" height_o="1212" data-src="https://freight.cargo.site/t/original/i/515e4fe5077944bad700222ebde00ea8cb04bbf5ef4ff8c05a0517a2aba2af89/Baton-Onboarding-14.png" data-mid="229694298" border="0" src="https://freight.cargo.site/w/1000/i/515e4fe5077944bad700222ebde00ea8cb04bbf5ef4ff8c05a0517a2aba2af89/Baton-Onboarding-14.png" /> <img width="2500" height="1212" width_o="2500" height_o="1212" data-src="https://freight.cargo.site/t/original/i/a8cd1312cce861e5784205563e35fa3f82ca135f4b5641bd4849f6fce36344a0/Baton-Onboarding-17.png" data-mid="229694299" border="0" src="https://freight.cargo.site/w/1000/i/a8cd1312cce861e5784205563e35fa3f82ca135f4b5641bd4849f6fce36344a0/Baton-Onboarding-17.png" /> <img width="2500" height="1861" width_o="2500" height_o="1861" data-src="https://freight.cargo.site/t/original/i/fe2433e0ec51e2d0c25154f90c2c0051cd0a637d60b612106f6a3f1359251f54/Baton-Onboarding-16.png" data-mid="229694314" border="0" src="https://freight.cargo.site/w/1000/i/fe2433e0ec51e2d0c25154f90c2c0051cd0a637d60b612106f6a3f1359251f54/Baton-Onboarding-16.png" /> <img width="2500" height="904" width_o="2500" height_o="904" data-src="https://freight.cargo.site/t/original/i/1d9af2c918125e1f038adf0862e0488831e6ef9c5f0f43c9c6f3b4b29e125fdb/Baton-Onboarding-18.png" data-mid="229694533" border="0" src="https://freight.cargo.site/w/1000/i/1d9af2c918125e1f038adf0862e0488831e6ef9c5f0f43c9c6f3b4b29e125fdb/Baton-Onboarding-18.png" /> <img width="2500" height="904" width_o="2500" height_o="904" data-src="https://freight.cargo.site/t/original/i/b9e02e92f19234339e824bdadb28bd2cfea4f486fc4c19b919d92bbb3959238c/Baton-Onboarding-20.png" data-mid="229694535" border="0" src="https://freight.cargo.site/w/1000/i/b9e02e92f19234339e824bdadb28bd2cfea4f486fc4c19b919d92bbb3959238c/Baton-Onboarding-20.png" /> <img width="2500" height="904" width_o="2500" height_o="904" data-src="https://freight.cargo.site/t/original/i/ce18a7e724a1c5f7d49ea4877cdae413e754d83c5005b9c9d8a597b9f3b93321/Baton-Onboarding-21.png" data-mid="229694536" border="0" src="https://freight.cargo.site/w/1000/i/ce18a7e724a1c5f7d49ea4877cdae413e754d83c5005b9c9d8a597b9f3b93321/Baton-Onboarding-21.png" /> <img width="2500" height="1586" width_o="2500" height_o="1586" data-src="https://freight.cargo.site/t/original/i/bf84e384e6862062997b9cab8d5939a6af33879a2170d1da8507c1954946d895/Baton-Onboarding-19.png" data-mid="229694534" border="0" src="https://freight.cargo.site/w/1000/i/bf84e384e6862062997b9cab8d5939a6af33879a2170d1da8507c1954946d895/Baton-Onboarding-19.png" /> <img width="1451" height="1072" width_o="1451" height_o="1072" data-src="https://freight.cargo.site/t/original/i/f841c22cb573401966992d70499d591538231c72f4e78ca48ce0ecdb217bb120/Baton-Onboarding-22.png" data-mid="229715485" border="0" src="https://freight.cargo.site/w/1000/i/f841c22cb573401966992d70499d591538231c72f4e78ca48ce0ecdb217bb120/Baton-Onboarding-22.png" /> https://annlidesign.com/Nayya_Digital-Brand-Experience Sun, 07 Mar 2021 22:46:05 +0000 Ann Li https://annlidesign.com/Nayya_Digital-Brand-Experience Nayya_Digital Brand ExperienceRole_Brand and Product Design LeadIllustration and Animation Agency_Many PixelsCore Team_Akash Magoon, Aman Magoon, Casey Martell Time Frame_2.5 weeks (website + product UI + animation + illustrations)Website Lead Rate_~3 leads/week (above average for SaaS startups) UX/UI Web, Brand Identity Design, Illustration &amp; Animation Art Direction I developed Nayya’s brand system around the Indian origin of the name Nayya (meaning renewal) and its mission to shed light on the confusing and ambiguous world of choosing and using healthcare benefits. Visual elements such as gradient light orbs and a sunrise-inspired color palette forge the brand. The website was the ultimate output - where I built wireframes, designed core pages across multiple devices, created product UI, and produced a welcoming and modern illustration style to align with our brand principles. The Nayya wordmark was not rebranded in this exercise. <img width="2500" height="1329" width_o="2500" height_o="1329" data-src="https://freight.cargo.site/t/original/i/518fb080abb4f926ab0e33586637a398450cc7b2c87181a11885156d4d5a3291/Logos.png" data-mid="101212740" border="0" src="https://freight.cargo.site/w/1000/i/518fb080abb4f926ab0e33586637a398450cc7b2c87181a11885156d4d5a3291/Logos.png" /><img width="5000" height="2552" width_o="5000" height_o="2552" data-src="https://freight.cargo.site/t/original/i/16cf027cb26d03b59ffb08d295b14d686a15686a75ee27967b0209ff166d97e1/Colors.png" data-mid="101323572" border="0" src="https://freight.cargo.site/w/1000/i/16cf027cb26d03b59ffb08d295b14d686a15686a75ee27967b0209ff166d97e1/Colors.png" /><img width="2000" height="1062" width_o="2000" height_o="1062" data-src="https://freight.cargo.site/t/original/i/3e51851855e9d2af3ef08b882bfd42431124d97c152125f1287dabe88efb9d96/GIF-v2.gif" data-mid="101389912" border="0" src="https://freight.cargo.site/w/1000/i/3e51851855e9d2af3ef08b882bfd42431124d97c152125f1287dabe88efb9d96/GIF-v2.gif" /><img width="2500" height="847" width_o="2500" height_o="847" data-src="https://freight.cargo.site/t/original/i/34a37e0cc5762ce92ea78d66a5a90354f8b4386e12ec442979491899f0d580f4/Illustrations.png" data-mid="101206336" border="0" src="https://freight.cargo.site/w/1000/i/34a37e0cc5762ce92ea78d66a5a90354f8b4386e12ec442979491899f0d580f4/Illustrations.png" /><img width="2500" height="1329" width_o="2500" height_o="1329" data-src="https://freight.cargo.site/t/original/i/44f3c4c37243e091588d7c7ace59ec3877325c3c538a5103347698dbc51db7b3/Product.png" data-mid="101206338" border="0" src="https://freight.cargo.site/w/1000/i/44f3c4c37243e091588d7c7ace59ec3877325c3c538a5103347698dbc51db7b3/Product.png" /><img width="2500" height="1239" width_o="2500" height_o="1239" data-src="https://freight.cargo.site/t/original/i/38cbb485516a474789488664b17f529b341a6827e19811ef8100f66933b1a166/MAIN-with-border.gif" data-mid="101805940" border="0" src="https://freight.cargo.site/w/1000/i/38cbb485516a474789488664b17f529b341a6827e19811ef8100f66933b1a166/MAIN-with-border.gif" /><img width="2500" height="1323" width_o="2500" height_o="1323" data-src="https://freight.cargo.site/t/original/i/4a6be936018d0e834edbc34e06fdcf2f78941a502aca1dd9fb127fe93daee318/About-Us.png" data-mid="101206597" border="0" src="https://freight.cargo.site/w/1000/i/4a6be936018d0e834edbc34e06fdcf2f78941a502aca1dd9fb127fe93daee318/About-Us.png" /><img width="2500" height="1313" width_o="2500" height_o="1313" data-src="https://freight.cargo.site/t/original/i/4ad379a602611fe23cfb3bf3ff48d3fcd5bfacb0e0adb95df17735947c861086/All-Pages.png" data-mid="101323175" border="0" src="https://freight.cargo.site/w/1000/i/4ad379a602611fe23cfb3bf3ff48d3fcd5bfacb0e0adb95df17735947c861086/All-Pages.png" /> https://annlidesign.com/Nayya_Choose-Product-Design Fri, 21 Jan 2022 16:09:56 +0000 Ann Li https://annlidesign.com/Nayya_Choose-Product-Design Nayya_Choose Product DesignRole_Brand and Product Design Lead The Team_Chief Technology Officer / Co-founder, Head of Product, 1 Front End Engineer, 3 Full Stack Engineers&nbsp; Illustration and Animation Agency_Leslie Soto Valenzuela and Many Pixels Success Metrics_ 78.7% of users rated 4-5 / 5 in overall satisfaction71.8% of the users rated 4-5 / 5 (likely/ very likely) say they will use Nayya at OE next year&nbsp; End-to-end Web Application Design, User Research, Design System, Creative Direction Problem_1 in 3 American workers don’t understand the benefits they selected during open enrollment.&nbsp; Mission_At Nayya, we strive to bring real value to everyday consumers who struggle with their benefits with our Choose product — a platform that helps personalize the way employees choose their health and wellness benefits. Reducing stress and adding clarity – Nayya’s benefit selection experience drives engagement and reduces confusion. Solution_Nayya Choose A clean, intuitive, and guided survey-to-benefits recommendations user journey on both desktop and mobile that helps workers recieve the best benefits bundle for their unique needs. A personalized e-commerce-like experience to benefit selections.A cohesive and scalable design system of reusable UI components in Figma, Storybook, and React. <img width="2500" height="956" width_o="2500" height_o="956" data-src="https://freight.cargo.site/t/original/i/5d79dd665c27c25be9b29b827ac989ac7f85b66db48077efc10356d201ca66ae/Choose-Flow-1.png" data-mid="146596491" border="0" src="https://freight.cargo.site/w/1000/i/5d79dd665c27c25be9b29b827ac989ac7f85b66db48077efc10356d201ca66ae/Choose-Flow-1.png" /> <img width="2500" height="956" width_o="2500" height_o="956" data-src="https://freight.cargo.site/t/original/i/a5522f11af9a0cff64656cfc22f49eb230e607a8b71c737ad626b638cf39ceca/Choose-Flow-2.png" data-mid="146596492" border="0" src="https://freight.cargo.site/w/1000/i/a5522f11af9a0cff64656cfc22f49eb230e607a8b71c737ad626b638cf39ceca/Choose-Flow-2.png" /> <img width="2500" height="956" width_o="2500" height_o="956" data-src="https://freight.cargo.site/t/original/i/eca53068663b030b732fb80108557d01c8a003de1a961f4d8343d69b64252c9f/Choose-Flow-3.png" data-mid="146596493" border="0" src="https://freight.cargo.site/w/1000/i/eca53068663b030b732fb80108557d01c8a003de1a961f4d8343d69b64252c9f/Choose-Flow-3.png" /> <img width="2500" height="956" width_o="2500" height_o="956" data-src="https://freight.cargo.site/t/original/i/76fa8c448d7e53a80c4eb5b5108b6d737b6efffa01dbdfc60ef5fe6b1c468256/Choose-Flow-4.png" data-mid="146596494" border="0" src="https://freight.cargo.site/w/1000/i/76fa8c448d7e53a80c4eb5b5108b6d737b6efffa01dbdfc60ef5fe6b1c468256/Choose-Flow-4.png" /> <img width="2500" height="956" width_o="2500" height_o="956" data-src="https://freight.cargo.site/t/original/i/024c5dd54d96afae3f84d3c465c91d7d6d420cc7fc448e8fa6336d7718142716/Choose-Flow-5.png" data-mid="146596496" border="0" src="https://freight.cargo.site/w/1000/i/024c5dd54d96afae3f84d3c465c91d7d6d420cc7fc448e8fa6336d7718142716/Choose-Flow-5.png" /> <img width="2500" height="956" width_o="2500" height_o="956" data-src="https://freight.cargo.site/t/original/i/4c708cc688cab155001518fff5d9a36756a09dbd2163758dd1673f72b357c26a/Choose-Flow-6.png" data-mid="146596497" border="0" src="https://freight.cargo.site/w/1000/i/4c708cc688cab155001518fff5d9a36756a09dbd2163758dd1673f72b357c26a/Choose-Flow-6.png" /> <img width="2500" height="956" width_o="2500" height_o="956" data-src="https://freight.cargo.site/t/original/i/3dbcdbfba6cf787ef98e735e405a6fca34f4065d891b22a98a9c40c6796f115c/Choose-Flow-7.png" data-mid="146596498" border="0" src="https://freight.cargo.site/w/1000/i/3dbcdbfba6cf787ef98e735e405a6fca34f4065d891b22a98a9c40c6796f115c/Choose-Flow-7.png" /> <img width="2500" height="956" width_o="2500" height_o="956" data-src="https://freight.cargo.site/t/original/i/ac49c015828ab47f9b00173549bb559b2d4d04ee84a3ddce9b5e615dd02b2f4e/Choose-Flow-8.png" data-mid="146625226" border="0" src="https://freight.cargo.site/w/1000/i/ac49c015828ab47f9b00173549bb559b2d4d04ee84a3ddce9b5e615dd02b2f4e/Choose-Flow-8.png" /> <img width="2500" height="956" width_o="2500" height_o="956" data-src="https://freight.cargo.site/t/original/i/bccc0b59fdc0e73a56871edd80ea3eee5b66fb0f43779c39945b22283b5fbee0/Choose-Flow-9.png" data-mid="146625227" border="0" src="https://freight.cargo.site/w/1000/i/bccc0b59fdc0e73a56871edd80ea3eee5b66fb0f43779c39945b22283b5fbee0/Choose-Flow-9.png" /> <img width="2500" height="956" width_o="2500" height_o="956" data-src="https://freight.cargo.site/t/original/i/f99017ef5fe6da6e08e2c8885aba33cadff60f0b7fd9c4a612a3c87c9904ec49/Choose-Flow-10.png" data-mid="146625228" border="0" src="https://freight.cargo.site/w/1000/i/f99017ef5fe6da6e08e2c8885aba33cadff60f0b7fd9c4a612a3c87c9904ec49/Choose-Flow-10.png" /> Product Design_Process As the 1st Product Design Lead at Nayya, I implemented Nayya’s collaborative:Foundational product design process which continues to evolove and scaleUser research (UserTesting) framework which validates assumptions and attains critical feedback before implementation Through the course of the design process, we conducted 100+ user research studies and hosted over 30 internal design-review sessions with stakeholders across the company. <img width="2500" height="503" width_o="2500" height_o="503" data-src="https://freight.cargo.site/t/original/i/74a8a7652728957669009dd459feff2f98f14d0cda9326c896cbb3688300f4a4/Colors.png" data-mid="146625375" border="0" src="https://freight.cargo.site/w/1000/i/74a8a7652728957669009dd459feff2f98f14d0cda9326c896cbb3688300f4a4/Colors.png" /><img width="2500" height="1128" width_o="2500" height_o="1128" data-src="https://freight.cargo.site/t/original/i/24007e9fd90024bb2e854f152dfd01bedbd65ab17675708caad9b18800fb0f9a/Design-System.png" data-mid="146625380" border="0" src="https://freight.cargo.site/w/1000/i/24007e9fd90024bb2e854f152dfd01bedbd65ab17675708caad9b18800fb0f9a/Design-System.png" /> <img width="2500" height="847" width_o="2500" height_o="847" data-src="https://freight.cargo.site/t/original/i/b13c1cc2c2355e9d46bd32f2ebb5e78a9fc739f42e75c4b59586d10748810e27/Illustrations.png" data-mid="131656769" border="0" src="https://freight.cargo.site/w/1000/i/b13c1cc2c2355e9d46bd32f2ebb5e78a9fc739f42e75c4b59586d10748810e27/Illustrations.png" /> <img width="2500" height="1842" width_o="2500" height_o="1842" data-src="https://freight.cargo.site/t/original/i/e1008b7c7c2ab1ba071c587f39281b4c84b453cb2265069ea89a7cf97b246011/Choose-Flow-12.png" data-mid="146625291" border="0" src="https://freight.cargo.site/w/1000/i/e1008b7c7c2ab1ba071c587f39281b4c84b453cb2265069ea89a7cf97b246011/Choose-Flow-12.png" /> <img width="2500" height="1842" width_o="2500" height_o="1842" data-src="https://freight.cargo.site/t/original/i/2c0ecee2aacd4b22e19504ca784dc238460fecb39fd15f123876dafb14b5674f/Choose-Flow-14.png" data-mid="146625294" border="0" src="https://freight.cargo.site/w/1000/i/2c0ecee2aacd4b22e19504ca784dc238460fecb39fd15f123876dafb14b5674f/Choose-Flow-14.png" /> <img width="2500" height="1842" width_o="2500" height_o="1842" data-src="https://freight.cargo.site/t/original/i/35d1eaadd3f2b36f251a98ca3910552d812430fc4a83f527fd0f922ca01c93d0/Choose-Flow-13.png" data-mid="146625293" border="0" src="https://freight.cargo.site/w/1000/i/35d1eaadd3f2b36f251a98ca3910552d812430fc4a83f527fd0f922ca01c93d0/Choose-Flow-13.png" /> <img width="2500" height="1961" width_o="2500" height_o="1961" data-src="https://freight.cargo.site/t/original/i/4a7d89beab3e59f23977605daf60349524fe9b5c279bce4ff7e8bb6989c1a55c/Choose-Flow-11.png" data-mid="146625229" border="0" src="https://freight.cargo.site/w/1000/i/4a7d89beab3e59f23977605daf60349524fe9b5c279bce4ff7e8bb6989c1a55c/Choose-Flow-11.png" /> https://annlidesign.com/Nayya_Use-Product-Design Wed, 26 Jan 2022 15:25:20 +0000 Ann Li https://annlidesign.com/Nayya_Use-Product-Design Nayya_Use Product Design Role_Brand and Product Design Lead The Team_Chief Technology Officer / Co-founder, Head of Product, 1 Senior Product Manager, 10 Full Stack Engineers&nbsp; Illustrator_Leslie Soto Valenzuela Average NPS Score_7Average MAU_30% End-to-end Web Application Design, Mobile App Design, User Research, Design System, and Creative Direction Problem_66% of workers want their employer to help them better understand and stay on top of their employee benefits – not only during open enrollment but particularly throughout the entire year. Solution_Nayya Use A consumer’s ultimate one-stop benefits hub where users can access their ID cards, track deductible spending, get care, review claims, access point solutions, and find cheaper prescriptions.&nbsp;This powerful platform also gives consumers proactive guidance and cost-saving nudges with features such as a preventative care Wellness Checklist, personalized in-network Care Team, and potential savings from claims, prescriptions, and out-of-network cost alerts.&nbsp; <img width="2500" height="2287" width_o="2500" height_o="2287" data-src="https://freight.cargo.site/t/original/i/9131ae6a6605ec949ad3d017a7449d5098221ae7d1a0db2f06b681845c66b71d/Use-Main.png" data-mid="146622141" border="0" src="https://freight.cargo.site/w/1000/i/9131ae6a6605ec949ad3d017a7449d5098221ae7d1a0db2f06b681845c66b71d/Use-Main.png" /> <img width="2500" height="956" width_o="2500" height_o="956" data-src="https://freight.cargo.site/t/original/i/3b6770e0bbcbc6e9ed031a6d927972b9696c56768bd32a21c2308a6d20f191e8/Cards-Coverage.png" data-mid="146693040" border="0" src="https://freight.cargo.site/w/1000/i/3b6770e0bbcbc6e9ed031a6d927972b9696c56768bd32a21c2308a6d20f191e8/Cards-Coverage.png" /> <img width="2500" height="956" width_o="2500" height_o="956" data-src="https://freight.cargo.site/t/original/i/c4074ee5ea10e6ba1c6c238ca05381a9b97eb68720fdff97e08a3912e0d5f012/Cards-Coverage-1.png" data-mid="146693038" border="0" src="https://freight.cargo.site/w/1000/i/c4074ee5ea10e6ba1c6c238ca05381a9b97eb68720fdff97e08a3912e0d5f012/Cards-Coverage-1.png" /> <img width="2500" height="956" width_o="2500" height_o="956" data-src="https://freight.cargo.site/t/original/i/d03e8c19744187ddc5352be4efccfbe982d22840c3cc647bc402e615b3207aca/Cards-Coverage-2.png" data-mid="146693039" border="0" src="https://freight.cargo.site/w/1000/i/d03e8c19744187ddc5352be4efccfbe982d22840c3cc647bc402e615b3207aca/Cards-Coverage-2.png" /> <img width="2500" height="956" width_o="2500" height_o="956" data-src="https://freight.cargo.site/t/original/i/34bbe91523ef7bf679c12fa386e2ea5ee60d172924b9f5117a931f7eb5a1a33a/Use-Find-Care.png" data-mid="146594378" border="0" src="https://freight.cargo.site/w/1000/i/34bbe91523ef7bf679c12fa386e2ea5ee60d172924b9f5117a931f7eb5a1a33a/Use-Find-Care.png" /> <img width="2500" height="956" width_o="2500" height_o="956" data-src="https://freight.cargo.site/t/original/i/bda853907cfec3bb163a03e06016e076e9ce64a9b722a33c4ad8110b20fc62fb/Use-Find-Care-1.png" data-mid="146594380" border="0" src="https://freight.cargo.site/w/1000/i/bda853907cfec3bb163a03e06016e076e9ce64a9b722a33c4ad8110b20fc62fb/Use-Find-Care-1.png" /> <img width="2500" height="956" width_o="2500" height_o="956" data-src="https://freight.cargo.site/t/original/i/402514a103b4fbed02112009d17a987756126787843e80bce6a39f25a6b540e3/Use-Find-Care-2.png" data-mid="146594381" border="0" src="https://freight.cargo.site/w/1000/i/402514a103b4fbed02112009d17a987756126787843e80bce6a39f25a6b540e3/Use-Find-Care-2.png" /> <img width="2500" height="833" width_o="2500" height_o="833" data-src="https://freight.cargo.site/t/original/i/7bfffa77fb4ab8b3820a36ee5d4cad9ce43c50c19711af6e9b60725d3a73ab08/Use-Mobile-App.png" data-mid="146584258" border="0" src="https://freight.cargo.site/w/1000/i/7bfffa77fb4ab8b3820a36ee5d4cad9ce43c50c19711af6e9b60725d3a73ab08/Use-Mobile-App.png" /><img width="2500" height="758" width_o="2500" height_o="758" data-src="https://freight.cargo.site/t/original/i/713b375ddb878094930209d7c4912249edf3a29b18ef04737e72ffdff54dbd03/Use-Mobile-App-1.png" data-mid="146587133" border="0" src="https://freight.cargo.site/w/1000/i/713b375ddb878094930209d7c4912249edf3a29b18ef04737e72ffdff54dbd03/Use-Mobile-App-1.png" /> https://annlidesign.com/Enigma_Brand-Identity Mon, 20 Apr 2020 20:55:55 +0000 Ann Li https://annlidesign.com/Enigma_Brand-Identity Enigma Technologies_Brand IdentityRole_Senior Brand Designer Chief Experience Officer_Isaac Friedman-Heiman Design Director_Isa Gouverneur Collaborators_Jessi Brattengeier and&nbsp;Aaron Feng&nbsp; Photographers_Jeremy Liebman and Aaron Eidman Brand Identity Design, Printed and Physical Materials, and PhotoshootsEnigma: The NASA of data science. Inspired by the textures, muted colors, and architectural compositions of post-modern archival NASA graphics (first slide), I built out a brand system which included business cards, letterhead, photography, new hire welcome kits, and Enigma’s social media prescense. <img width="3000" height="1560" width_o="3000" height_o="1560" data-src="https://freight.cargo.site/t/original/i/42955ae835c82fc95c1b793b2fdb8e7597618c42eaed300cfda40e2baa72588f/Enigma-Brand.png" data-mid="77422197" border="0" src="https://freight.cargo.site/w/1000/i/42955ae835c82fc95c1b793b2fdb8e7597618c42eaed300cfda40e2baa72588f/Enigma-Brand.png" /><img width="5000" height="3330" width_o="5000" height_o="3330" data-src="https://freight.cargo.site/t/original/i/fd9e7e80e66c09f6a8471a99c92ad35c49af1c6339531313c754185f1d4a7dc8/Enigma-Brand4.png" data-mid="77422191" border="0" src="https://freight.cargo.site/w/1000/i/fd9e7e80e66c09f6a8471a99c92ad35c49af1c6339531313c754185f1d4a7dc8/Enigma-Brand4.png" /><img width="5000" height="2800" width_o="5000" height_o="2800" data-src="https://freight.cargo.site/t/original/i/4bdeab82ca1cae7a97c2cddeffb09c67b24fb1c7d5f4e6ce2fe6df744c597f4f/Enigma-Brand3.png" data-mid="77422190" border="0" src="https://freight.cargo.site/w/1000/i/4bdeab82ca1cae7a97c2cddeffb09c67b24fb1c7d5f4e6ce2fe6df744c597f4f/Enigma-Brand3.png" /><img width="5000" height="2400" width_o="5000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/4a9d9512fdd7f968081e86b8870d03aa05986b78b34b712fccf6758e69009e2e/Enigma-Brand5.png" data-mid="77422192" border="0" src="https://freight.cargo.site/w/1000/i/4a9d9512fdd7f968081e86b8870d03aa05986b78b34b712fccf6758e69009e2e/Enigma-Brand5.png" /><img width="5000" height="3000" width_o="5000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/b6537a660db7762894933a476a3f1186719ef9123a5b6003d332bc5315748fe3/Enigma-Brand6.png" data-mid="77422193" border="0" src="https://freight.cargo.site/w/1000/i/b6537a660db7762894933a476a3f1186719ef9123a5b6003d332bc5315748fe3/Enigma-Brand6.png" /><img width="5000" height="3330" width_o="5000" height_o="3330" data-src="https://freight.cargo.site/t/original/i/951e0ec05927be8f512d93e64302d99228059f52c4be5c2ab74709febd7a8ea2/Enigma-Brand7.png" data-mid="77422194" border="0" src="https://freight.cargo.site/w/1000/i/951e0ec05927be8f512d93e64302d99228059f52c4be5c2ab74709febd7a8ea2/Enigma-Brand7.png" /><img width="2500" height="1665" width_o="2500" height_o="1665" data-src="https://freight.cargo.site/t/original/i/6c6f3c01c54e984ddefddb2ee12e8acd78b919db4ce1d2c7e3aae7332d0bd65b/Enigma-Brand8_72.png" data-mid="77422302" border="0" src="https://freight.cargo.site/w/1000/i/6c6f3c01c54e984ddefddb2ee12e8acd78b919db4ce1d2c7e3aae7332d0bd65b/Enigma-Brand8_72.png" /><img width="5000" height="3330" width_o="5000" height_o="3330" data-src="https://freight.cargo.site/t/original/i/464ce1ffe6142f32b6129ed50f74da3a0a216a35071edad38072896630cb0c7c/Enigma-Brand10.png" data-mid="77422196" border="0" src="https://freight.cargo.site/w/1000/i/464ce1ffe6142f32b6129ed50f74da3a0a216a35071edad38072896630cb0c7c/Enigma-Brand10.png" /><img width="5000" height="2800" width_o="5000" height_o="2800" data-src="https://freight.cargo.site/t/original/i/0e9917064083d7f1b998a9da48ff8dfb2f082d38a8df27d7318778528754a0bc/Enigma-Brand9.png" data-mid="77422591" border="0" src="https://freight.cargo.site/w/1000/i/0e9917064083d7f1b998a9da48ff8dfb2f082d38a8df27d7318778528754a0bc/Enigma-Brand9.png" /> https://annlidesign.com/Enigma_Digital-Experience Wed, 15 Jul 2020 16:15:58 +0000 Ann Li https://annlidesign.com/Enigma_Digital-Experience Enigma Technologies_Digital ExperienceRole_Senior Brand Designer Chief Experience Officer_Isaac Friedman-Heiman Design Director_Isa GouverneurAgency Collaborators_Tolleson (2017) and Instrument (2020) Wireframing, UX/UI, Animation Art Direction Worked through 2 major rebrands of Enigma’s .com experience to ensure it was imparting our complex data capabilities in the most clean and impactful manner. Built wireframes, designed core pages across multiple devices, and enhanced product UI for the website. Conducted essential audits to ensure brand consistency of type hierarchies, visual styles, and modules and also validity of content.&nbsp; <img width="5000" height="1874" width_o="5000" height_o="1874" data-src="https://freight.cargo.site/t/original/i/5d93ed5d9f201d4ab4ff53dab706804c8db6e39c2ee386a34aa5081cfa27c9a2/Frame-5.png" data-mid="77947172" border="0" src="https://freight.cargo.site/w/1000/i/5d93ed5d9f201d4ab4ff53dab706804c8db6e39c2ee386a34aa5081cfa27c9a2/Frame-5.png" /><img width="2500" height="1799" width_o="2500" height_o="1799" data-src="https://freight.cargo.site/t/original/i/d32364914b238fb658b3c64d1cfab59d436f3579d853d239b1d9a86278a08da8/Frame-4.png" data-mid="77864445" border="0" src="https://freight.cargo.site/w/1000/i/d32364914b238fb658b3c64d1cfab59d436f3579d853d239b1d9a86278a08da8/Frame-4.png" /> <img width="1250" height="951" width_o="1250" height_o="951" data-src="https://freight.cargo.site/t/original/i/8f6558a0c4203241060db6781f04652ec42bc9e42af6fb1db4dcd35be7b72164/Animate_00000.gif" data-mid="77980776" border="0" src="https://freight.cargo.site/w/1000/i/8f6558a0c4203241060db6781f04652ec42bc9e42af6fb1db4dcd35be7b72164/Animate_00000.gif" /> <img width="1250" height="951" width_o="1250" height_o="951" data-src="https://freight.cargo.site/t/original/i/069fc9b994759f8f94ac1fb7467cf4b69b3a8163bc60d243ae5eb6de2106ba53/Credit.gif" data-mid="77985573" border="0" src="https://freight.cargo.site/w/1000/i/069fc9b994759f8f94ac1fb7467cf4b69b3a8163bc60d243ae5eb6de2106ba53/Credit.gif" /> <img width="2500" height="1799" width_o="2500" height_o="1799" data-src="https://freight.cargo.site/t/original/i/43467bdfb384d0ac5c09fed525667ef7a919df849d5764b670720fb17a3de1c8/Frame-2.png" data-mid="77474232" border="0" src="https://freight.cargo.site/w/1000/i/43467bdfb384d0ac5c09fed525667ef7a919df849d5764b670720fb17a3de1c8/Frame-2.png" /><img width="5000" height="5826" width_o="5000" height_o="5826" data-src="https://freight.cargo.site/t/original/i/7bb90764c1f47306ce8b11587c5134d53263c77f42d209fbc02cb1b70a2b54d9/Frame-7.png" data-mid="77956682" border="0" src="https://freight.cargo.site/w/1000/i/7bb90764c1f47306ce8b11587c5134d53263c77f42d209fbc02cb1b70a2b54d9/Frame-7.png" /><img width="2500" height="1799" width_o="2500" height_o="1799" data-src="https://freight.cargo.site/t/original/i/f1f89032102c4e5c69f031f50c823f4e0715992036bfd76d6f79b2d4678980c1/Frame-3.png" data-mid="77852342" border="0" src="https://freight.cargo.site/w/1000/i/f1f89032102c4e5c69f031f50c823f4e0715992036bfd76d6f79b2d4678980c1/Frame-3.png" /> https://annlidesign.com/Enigma_Sales-Enablement Tue, 14 Jul 2020 15:23:54 +0000 Ann Li https://annlidesign.com/Enigma_Sales-Enablement Enigma Technologies_Sales EnablementRole_Senior Brand Designer Chief Experience Officer_Isaac Friedman-Heiman Design Director_Isa Gouverneur Collaborators_Jessi Brattengeier and Jeremy Liebman Toolkits, Collateral Design, Printed Materials, Infographics Oversaw all sales and marketing outputs from initial concepts and strategy to completion. These outputs included event collateral, case studies, product decks, and reports to support sales enablement.&nbsp; <img width="2500" height="1665" width_o="2500" height_o="1665" data-src="https://freight.cargo.site/t/original/i/718a7469cb6c2183409f26f9851ad59d5a239ca6366bd6086d1174ec2687d29f/Enigma-Events.png" data-mid="77456780" border="0" src="https://freight.cargo.site/w/1000/i/718a7469cb6c2183409f26f9851ad59d5a239ca6366bd6086d1174ec2687d29f/Enigma-Events.png" /><img width="3472" height="2313" width_o="3472" height_o="2313" data-src="https://freight.cargo.site/t/original/i/43151a7cc868e4b5fc1cb29999f2c04cf22fd7aba15847109f4bc611dfc03efc/Enigma-Website-Images5.jpg" data-mid="77360811" border="0" src="https://freight.cargo.site/w/1000/i/43151a7cc868e4b5fc1cb29999f2c04cf22fd7aba15847109f4bc611dfc03efc/Enigma-Website-Images5.jpg" /><img width="3472" height="2313" width_o="3472" height_o="2313" data-src="https://freight.cargo.site/t/original/i/0706d4b7325749cd1d40ce9e834336a09f52a8125585e4de4ec44af813a4fe8c/Enigma-Website-Images6.jpg" data-mid="77360812" border="0" src="https://freight.cargo.site/w/1000/i/0706d4b7325749cd1d40ce9e834336a09f52a8125585e4de4ec44af813a4fe8c/Enigma-Website-Images6.jpg" /><img width="6250" height="4163" width_o="6250" height_o="4163" data-src="https://freight.cargo.site/t/original/i/3aa419cecf63a1f1b4810dc78dd5f3161731d257055f679e7b6cd86a9ad9eb63/Enigma-Website-Images8.png" data-mid="77360821" border="0" src="https://freight.cargo.site/w/1000/i/3aa419cecf63a1f1b4810dc78dd5f3161731d257055f679e7b6cd86a9ad9eb63/Enigma-Website-Images8.png" /> https://annlidesign.com/Enigma_Events Tue, 14 Jul 2020 15:25:24 +0000 Ann Li https://annlidesign.com/Enigma_Events Enigma Technologies_EventsRole_Senior Brand Designer Chief Experience Officer_Isaac Friedman-Heiman Design Director_Isa Gouverneur Photographer_Aaron Eidman Event Design, Digital Design, Collateral Design, Apparel, and Infographics Developed disruptive and compelling visual experiences for company events such as Hack Week, Company Retreat, and Pride that captured Enigma’s unique values, culture, and energy. <img width="2500" height="1665" width_o="2500" height_o="1665" data-src="https://freight.cargo.site/t/original/i/7277d3c84335bdf425ac0cded487edc21f3f4e88a317c88d0b52e664a45d1ae3/Enigma-Events5.png" data-mid="77635755" border="0" src="https://freight.cargo.site/w/1000/i/7277d3c84335bdf425ac0cded487edc21f3f4e88a317c88d0b52e664a45d1ae3/Enigma-Events5.png" /><img width="2500" height="1665" width_o="2500" height_o="1665" data-src="https://freight.cargo.site/t/original/i/2fce6423b06b7115c6b2600c73444c8ce1ada63854e44df813073a2346825e33/Enigma-Events2.png" data-mid="77456402" border="0" src="https://freight.cargo.site/w/1000/i/2fce6423b06b7115c6b2600c73444c8ce1ada63854e44df813073a2346825e33/Enigma-Events2.png" /><img width="2500" height="1665" width_o="2500" height_o="1665" data-src="https://freight.cargo.site/t/original/i/dad809af6536340146a75c581b09dc3f8ae8f92fd649e8b93e969e2623cbeec6/Enigma-Events4.png" data-mid="77456406" border="0" src="https://freight.cargo.site/w/1000/i/dad809af6536340146a75c581b09dc3f8ae8f92fd649e8b93e969e2623cbeec6/Enigma-Events4.png" /><img width="2500" height="1500" width_o="2500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/3dc8232c39213c16119f7e39415ace54efa5b31524c1321f733c487cc291f9f8/Enigma-Events3.png" data-mid="77456403" border="0" src="https://freight.cargo.site/w/1000/i/3dc8232c39213c16119f7e39415ace54efa5b31524c1321f733c487cc291f9f8/Enigma-Events3.png" /><img width="5000" height="3330" width_o="5000" height_o="3330" data-src="https://freight.cargo.site/t/original/i/6bc7769346f82f50f9035e9aa4f985ffedd54a33fe496c8bfc5658dce1aa7e9e/Enigma-Events6.png" data-mid="78208933" border="0" src="https://freight.cargo.site/w/1000/i/6bc7769346f82f50f9035e9aa4f985ffedd54a33fe496c8bfc5658dce1aa7e9e/Enigma-Events6.png" /><img width="5000" height="3330" width_o="5000" height_o="3330" data-src="https://freight.cargo.site/t/original/i/587d7e90973508c9de1b14f55caae548024289d7fdef86d1eb564feb880cf202/Enigma-Events7.png" data-mid="78208934" border="0" src="https://freight.cargo.site/w/1000/i/587d7e90973508c9de1b14f55caae548024289d7fdef86d1eb564feb880cf202/Enigma-Events7.png" /><img width="2500" height="1665" width_o="2500" height_o="1665" data-src="https://freight.cargo.site/t/original/i/ea7fcc6330574ccc40cf5bd83e71d0766802bf106fecb9a49eaac728a20aeca2/Enigma-Events8.png" data-mid="77456426" border="0" src="https://freight.cargo.site/w/1000/i/ea7fcc6330574ccc40cf5bd83e71d0766802bf106fecb9a49eaac728a20aeca2/Enigma-Events8.png" /> https://annlidesign.com/BrightHire_Brand-Experience Tue, 15 Sep 2020 20:17:28 +0000 Ann Li https://annlidesign.com/BrightHire_Brand-Experience BrightHire_Brand ExperienceRole_Lead Brand Designer Client and Co-Founder_Ben Sesser Illustrations_Jocelyn Tsaih, Daniel Zender, Laura Bee, Lan Truong, and Leonard Peng (for mock purposes only) Brand Identity Design, .com Rebrand (UI &amp; Interaction), Collateral &amp; Swag DesignDeveloped the new brand system, digital experience, and marketing materials for BrightHire. Owned the web style guide outlining typography, grids &amp; spacing, colors, and all visual elements such as product illustrations and patterns. The sun icon was not rebranded in this exercise. <img width="2500" height="3585" width_o="2500" height_o="3585" data-src="https://freight.cargo.site/t/original/i/e3d401d55e65430c768a5671d11e9d49a774bbdcd23d93206f60272d4aef7cca/Homepage-Longer.png" data-mid="82920454" border="0" src="https://freight.cargo.site/w/1000/i/e3d401d55e65430c768a5671d11e9d49a774bbdcd23d93206f60272d4aef7cca/Homepage-Longer.png" /> <img width="1948" height="1126" width_o="1948" height_o="1126" data-src="https://freight.cargo.site/t/original/i/118b66365a10ed52ffba56c4596530c26afa2034b3b5ee1a7998c0a160a84b97/Thumb.png" data-mid="101218999" border="0" src="https://freight.cargo.site/w/1000/i/118b66365a10ed52ffba56c4596530c26afa2034b3b5ee1a7998c0a160a84b97/Thumb.png" /> <img width="1948" height="1126" width_o="1948" height_o="1126" data-src="https://freight.cargo.site/t/original/i/eab261b20edfcac905ac341c387ebb97639b26c1b1b8e2233d29e0687a8b8740/Thumb-1.png" data-mid="101219044" border="0" src="https://freight.cargo.site/w/1000/i/eab261b20edfcac905ac341c387ebb97639b26c1b1b8e2233d29e0687a8b8740/Thumb-1.png" /> <img width="2500" height="1249" width_o="2500" height_o="1249" data-src="https://freight.cargo.site/t/original/i/b516ec20d41ba86ae2536ccff5b0c375f3a82c311fc42c7828852a381bf0f45f/Tiles.png" data-mid="82788525" border="0" src="https://freight.cargo.site/w/1000/i/b516ec20d41ba86ae2536ccff5b0c375f3a82c311fc42c7828852a381bf0f45f/Tiles.png" /><img width="1948" height="812" width_o="1948" height_o="812" data-src="https://freight.cargo.site/t/original/i/bb02e7ff016867d61a596d0ace9251fc090d927a974c7e6fd163c865f1499775/Thumb.png" data-mid="101219525" border="0" src="https://freight.cargo.site/w/1000/i/bb02e7ff016867d61a596d0ace9251fc090d927a974c7e6fd163c865f1499775/Thumb.png" /><img width="2800" height="1560" width_o="2800" height_o="1560" data-src="https://freight.cargo.site/t/original/i/f92caadd49a4e0c9c16999fb74e522fdb5a487dcb6b7fda8de2350ffbe183cd4/Guide3.gif" data-mid="82920817" border="0" src="https://freight.cargo.site/w/1000/i/f92caadd49a4e0c9c16999fb74e522fdb5a487dcb6b7fda8de2350ffbe183cd4/Guide3.gif" /><img width="5000" height="2498" width_o="5000" height_o="2498" data-src="https://freight.cargo.site/t/original/i/ff95e3ea18a99120b11762e9d92c5d39e72f05cb9f6ceeb45da69a61b0d338a9/Sweaters.png" data-mid="82919807" border="0" src="https://freight.cargo.site/w/1000/i/ff95e3ea18a99120b11762e9d92c5d39e72f05cb9f6ceeb45da69a61b0d338a9/Sweaters.png" />